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JESSICA YOUNG
creative direction . photo art direction . branding & identity
BED BATH & BEYOND
WEDDING REGISTRY GUIDE
For the first time ever, Bed Bath & Beyond created an all-digital experience for their wedding registry guide. Even with the 10 year history I have with this client, this was a uniquely challenging task working with them to change the way they thought about the guide. It was a big step to take it from a 40+ page look book to an interactive experience.
Myself along with my team of designers, art directors and copywriters created this beautiful experience for newly engaged couples, complete with engaging photography, helpful tips and quizes, and an easy way to build their registry right from the experience.
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