This state of Kentucky was looking to expand tourism in the midst of a pandemic...and beyond. Promoting travel when no one wants to leave their house is a unique challenge, but luckily this state has a lot of open air attractions and places to get away from it all. 

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Leading a small team of an art director and a copywriter, we developed this beautifully intriguing print and digital campaign to show potential visitors that all they were hoping to experience could be found in Kentucky, even if they had to social distance while doing it!