OHIO DEPARTMENT
OF PUBLIC SAFETY:
LAW ENFORCEMENT
RECRUITMENT

Connecting qualities of the color blue to traits that make great law enforcement officers made "Join the Blue" a clear, simple call to action for this recruitment campaign. The visuals are simple but striking, using real law enforcement officers behind a flood of blue to show off what qualities they bring to the job. 

​

But did it drive recruitment?

Within just one month of running the full media campaign, the website saw a 1029% increase in visitors, and the hiring of 25 new recruits at different agencies around the state.